I created a new brand and website look and feel that stood out from the crowd for John Williams, a London-based career coach.
Freestyle Success homepage
John Williams is a career coach who aims to help people “do what they love and make it pay”. He offers techniques and approaches to design “freestyle” careers — careers composed of many different activities and interests.
I worked with John to create a brand visual style that would stand out from the run-of-the-mill life coaching websites.
We used large format images of John on business cards and the website homepage, along with free-form, hand-drawn brush strokes to support the “freestyle” theme.
The redesigned site helped John to establish credibility and has led to several new clients.